The design and layout of your direct mail marketing piece are then factored at 20% of your efforts according to Mayer. So, you will need to make sure it appeals to them in a way that compels them to respond. You want the recipients to act immediately by responding to this offer. This is unless your single goal is brand recognition which can work but will take much more time to do so. In your direct mail ad, you will want to incentivize your target customers to act when reading your offer. Regardless of how appealing your direct mail piece is, if you are not giving your target customer a compelling reason to purchase from you, the direct mail campaign will not succeed. Jefferson Letter Service can help you not only determine who this target is but also help in obtaining the mailing list. So, when mailing you will want to spend about 40% of your efforts, according to Mayer, on developing your target marketing list. Even the best offer and most appealing design will not be effective if you are targeting the wrong people. Who is the ideal target you are going after? Researching and defining who your target is will go a long way to helping your success. So, following this rule you will want to focus 40% of your efforts on determining who your target market is. Very simply he said that 40% of your success depends on who you are targeting, 40% of your success is what you are offering, and 20% is determined by the design, layout, and "everything else." 40/40/20 Rule of Direct Mail PostcardsĮd Mayer came up with the rule of 40/40/20 in direct mail marketing. It is a formula for designing a successful direct mail marketing campaign. There is a rule in direct mail post cards called the 40/40/20 rule. Tagged: Fort Wayne Bulk Mailer, Bulk Mail House, bulk mail processor, bulk mail shop, Jefferson Letter Service The next time you plan a mailing, give Jefferson Letter Service a call and see if we may be able to save you money! Many businesses that mail pay single piece postage even when doing larger mailings primarily because they don’t know that a bulk mail house can save them money. The biggest is paying bulk mail prices which can be as much as 70% lower than putting a stamp on the mail piece. There are numerous advantages to using a bulk mail provider like Jefferson Letter Service. Set up a trust account with the USPS to pay the postage on the bulk mail that is processed and delivered to the USPS.Their manual is well over 800 pages and doesn’t address all situations you may come into while operating a mail house. Spend an enormous amount of time studying the USPS regulations.(First – Class, USPS Marketing Mail, Bound Printed Matter, ect) This is essentially permission from the USPS for each class of mail the bulk mailing house wants to mail. Purchase machinery capable of addressing each mail piece and then putting those pieces in order for the route carrier.Buy bulk mail software capable of complying with USPS regulations.In order for Jefferson Letter Service to get a discount in postage they had to: ![]() By reducing the postage for their customers Jefferson Letter Service pays for themselves. In turn they charge a fee to do the work, but not even close to what the USPS charges. Bulk mail processors make a significant investment in machinery, technology, and time to do this work. Bulk mail processors like Jefferson Letter Service are able to get postage at a reduced price by doing some of the work that otherwise would be done by the USPS. Single piece means that you are paying the full price, which is what you pay when putting a stamp on a piece of mail. The USPS uses bulk and presorted interchangeably.īulk mail prices are significantly lower than single piece prices. Lower postage is available for other classes of mail like non for profit, bound printed matter, and packages. The USPS states that bulk mail means commercial first class mail, and advertising mail (advertising mail is referred to as USPS Marketing mail by the USPS). They essentially do part of the post office’s job and garner a postage discount for doing so. Bulk mail houses are referred to as bulk mail processor, or bulk mail shop, or bulk mail processor, and sometimes as a bulk mail producer. The term "bulk mail house” is a company that processes large quantities of mail at a lower postage rate.
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